Medialinguistic studies of PR-speech: Domestic experience

The article provides an overview of Russian articles on media linguistics. In the articles, PRspeech is described in terms purpose to present a spheral approach study PR activities. PR-speech as applied communication technology that serves administrative, economic, socio-cultural, commercial and political activities subjects highly competitive environment. article, types PR-discourses are identified by induction, their typological genre forms defined. review showed style determined extralinguistic factors political, or cultural educational activities, content subject publications, goals communication, with addressee. PR-discourse can be divided into four types: administrative-economic, cultural-educational. Each discourse has specific genre-typological system, which helps optimize between customer performer implementation contract indicator effectiveness professional author comes conclusion metalanguage categories linguistics demonstrates stability proves institutionalization this direction field education activity taken place included register scientific specialties “Media Communications Journalism”.